5 Takeaways That I Learned About Updates

What’s the Buzz with Google Penguin 4.0?

Google Penguin 4.0 is the most recent algorithm update from the said search engine. Penguin is now recognized as part of Google’s official or core ranking algorithm. With Penguin, it becomes real time which means that Penguin data is updated or refreshed in real time, so that you can see changed shortly after the page affected has been indexed again.

With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.

What are the effects of these changes to SEO specialists and website owners?

There are other indications that your website has been penalized aside from losing traffic significantly. Here are some of these observations.

There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.

If there is decrease in sales, conversion and click-through rate, then there is a big possibility that your website is already penalized.

If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.

If your website has been greatly impacted by the algorithm, Google will not send you any message informing you of what’s happened to your site’s performance. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. When wrong pages rank in search results it is not good. It Is bad because your optimized pages will not be seen by your targeted users so you can’t expect to convince people to visit your site with pages which are not optimized. Customers that end up in wrong pages will not stay on the site but leave it as soon as possible.

If your site does not appear on top of the SERP inspire of using your brand terms, then you should check if your website is penalized.

If you find your website under penalty you need to develop a recovery plan.

Google update is beneficial to users because it can improve their search experience. With these updates, SEO specialists and website owners are encouraged to change the way they work and eliminate the use of black hat SEO techniques.

Here are some benefits of Penguin 4.0 to SEO.

With these new updates, SEO specialists can restore ranking and traffic issues faster.

While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. Now, website owners will no longer wait for the next algorithm refresh to assess their actions such as removing links.

Penguin 4.0 update is believed to be a win-win game. There will be a reward for the white hat SEO techniques used by SEO specialists and website owners with this new update. There will be more use of SERPs to find your inquiry.