News For This Month: Services

Important Things to Remember to Keep Your Website Visible in SERPs

Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.

Penguin 4 however was released for all countries and languages at the same time. This means that, independent of location, all websites will consistently experience the same impact. This has not changed, but unlike before Penguin 4 is real-time now. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. You will notice the positive and negative impacts of your actions faster. After being penalized that your webmaster does a great job in its improvement and the removal of harmful links, this real-time algorithm will help you recover from the penalty faster.

And, unlike the previous updates, this version has made Google algorithm become part of its core algorithm and is no longer a separate filter.

With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.

SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.

There will also be no notification that will be given if your website is penalized. If you notice a sharp drop in your organic traffic or decline positions in some or all of your keywords, including branded ones, then this is an indirect indication or sign that you website is penalized.

But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.

What this means is that one has to constantly monitor your position in SERPs. If there are changes in your rankings, it will benefit you to keep informed by setting up regular email alerts.

You have to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website because the new Penguin takes a granular approach already. So now it is very important to audit backlnks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.